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Privacy Policy

Effective Date: August 18, 2026
Applicable Venues: Bubala Spitalfields & Bubala Soho, London
Website: www.bubala.co.uk

Bubala (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard your personal data when you visit www.bubala.co.uk (the “Site”), book a table at our restaurants, or subscribe to our communications under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller

Bubala is the Data Controller responsible for your personal data. If you have any questions regarding this Privacy Policy or wish to exercise your legal rights, please contact us at hello@bubala.co.uk.

2. Personal Data We Collect

We may collect, use, and store the following types of personal information:

  • Reservation & Dining Information: Name, email address, phone number, special requests, dietary requirements, and booking history when you make a reservation via OpenTable.
  • Marketing & CRM Data: Name, email address, birthday, location preferences, and communication interactions when you opt in to receive news and offers managed through Airship CRM.
  • Technical & Usage Data: IP address, browser type, device information, geographic location, page response times, and navigation paths collected via Google Analytics 4 (GA4) deployed through Google Tag Manager (GTM).
  • Advertising & Social Tracking Data: Website interaction metrics and ad conversion data gathered using the Meta Pixel (Facebook & Instagram).

3. How We Use Your Data & Legal Basis

Under UK GDPR, we process your personal data under the following legal bases:

  • Contractual Necessity: To fulfill and manage your table bookings, send reservation updates, and handle customer service inquiries via OpenTable.
  • Consent: To send direct marketing communications through Airship CRM, and to load analytics (GA4) and advertising cookies (Meta Pixel) via Google Tag Manager based on your cookie consent banner preferences.
  • Legitimate Interests: To evaluate and improve our restaurant services, measure marketing campaign effectiveness, and optimize site navigation.
  • Legal Obligation: To comply with legal, accounting, tax, or public safety requirements (including allergen reporting).

4. Third-Party Services We Use

We share necessary information with trusted third-party software providers to deliver our services:

  • OpenTable: Our table reservation partner. Information you enter when booking a table is processed according to OpenTable’s privacy policy.
  • Airship CRM: Our customer relationship management system used to manage guest databases, loyalty data, and direct email newsletters.
  • Google Tag Manager & GA4: GTM controls script deployment, while GA4 collects aggregated, non-identifiable user analytics to help us understand site usage.
  • Meta Pixel: Tracks site actions to help us build target audiences and measure the conversion performance of our ads across Facebook and Instagram.

5. Cookies & Tracking Technologies

Our website uses essential, performance, and marketing cookies:

  • Essential Cookies: Necessary for core website functions.
  • Analytics & Marketing Cookies: Non-essential tracking scripts (GA4 and Meta Pixel) managed via Google Tag Manager. These are activated only if you accept cookies via our cookie consent banner. You can update your cookie preferences at any time through your web browser.

6. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected. Reservation data is kept in accordance with OpenTable policies, while marketing profiles in Airship CRM are retained until you opt out or request deletion.

7. Your Data Rights

Under UK GDPR, you have the right to:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request rectification of incorrect or incomplete data.
  • Erasure: Request deletion of your personal information (‘right to be forgotten’).
  • Opt-Out: Unsubscribe from marketing emails anytime using the ‘Unsubscribe’ link at the bottom of any Airship email, or by contacting us directly.
  • Lodge a Complaint: You have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.

8. Contact Information

For any privacy requests or inquiries, please contact us at:

Bubala London
Email: hello@bubala.co.uk
Spitalfields: 65 Commercial St, London E1 6BF
Soho: 15 Poland St, London W1F 8QE
Website: www.bubala.co.uk

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